Sebagai Brand mungkin sangat cenderung langsung menganalisis performa masing-masing konten tanpa memperhatikannya Content Pillar secara khusus. Pendekatan ini mungkin disebabkan oleh beberapa faktor, seperti keterbatasan waktu, kurangnya pemahaman akan konsep Content Pillar atau fokus yang lebih besar pada Evaluasi performa individual dari pada evaluasi keseluruhan strategi konten.
Padahal, dalam melakukan sebuah Analysis Content Pillar semestinya tidak bisa dilewatkan begitu saja oleh Brand. Karena, dengan melakukannya Brand akan dapat memperoleh Insight yang lebih dalam mengenai kontennya.
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Pentingnya Analysis Content Pillar
Analysis Content Pillar itu memang perlu dilakukan. Karena, hal tersebut dapat membantu dalam memahami Efektivitas dan konsistensi strategi konten. Berikut ini adalah beberapa alasan penting:
1. Mengukur Kesesuaian Konten dengan tujuan Brand
Content Pillar sering kali mencerminkan nilai-nilai dan tujuan Brand. Dengan menganalisis konten berdasarkan Content Pillar, anda dipastikan dapat mengevaluasi sejauh mana konten tersebut mencerminkan pesan dan identitas Brand.
2. Mengidentifikasi Pola dan Tren
Dengan mengelompokkan konten berdasarkan Content Pillar, anda dapat mengidenfiikasi Pola dan Tren yang sering bermunculan dalam jenis konten tertentu. Hal inilah yang dapat membantu anda dalam mengidentifikasi apa yang berhasil dan apa yang tidak dalam mencapai sebuah tujuan pada brand.
3. Menilai Konsistensi dan Relevansi Starategi Komunikasi
Analysis Content Pillar memungkinkan anda untuk bisa menilai Konsistensi dan Relevansi konten dengan sebuah strategi komunkasi yang telah ditetapkan. Konsistensi dalam menyampaikan Brand Message dapat meningkatkan pemahaman audiens terhadap brand anda.
4. Memudahkan Perencanaan Konten
Dengan memahami Performa pada konten berdasarkan Content Pillar, Anda akan bisa membuat sebuah rencana konten yang lebih Efektif di masa yang akan datang. Ini dapat membantu dalam menentukan sebuah jenis konten apa yang perlu ditingkatkan atau dikurangi dalam strategi konten ke depan.
Baca Juga : Trik Analisis untuk Memahami Audiens Kamu
Cara Melakukan Analysis berdasarkan Content Pillar
Berikut ini ada beberapa langkah yang dapat anda lakukan dalam Analysis berdasarkan Content Pillar yaitu:
1. Pengelompokkan Konten berdasarkan Kategori
Langkah ini adalah langkah awal dalam proses Content Analysis. Pengelompokkan konten berdasarkan kategorinya. Seperti, konten berisi tips anda trik sebagai konten Edukatif atau sesuai dengan nama-nama Pillar konten yang etlah anda tentukan sebelumnya. Dengan begitu anda dapat dengan mudah mengidentifikasi beberapa jenis konten apa yang paling sering diproduksi dan bagaimana pola distribusinya.
2. Mencari Performa masing-masing Konten
Setelah konten dikategorikan, langkah selanjutnya ini adalah mencari tahu sebuah Performa sesuai dengan Objektif yang ingin dicapai. Misalnya, jika tujuan dari konten-konten tersebut adalah meningkatkan sebuah Engagement, anda dapat mengukur sebuah metrik-metrik seperti jumlah Likes, views, Shares, Komentar atau Metrik yang lainnya yang sesuai dengan Platform Media Sosial yang anda analisis.
3. Bandingkan Performa pada Tiap Kategori
Setelah data Performa pada masing-masing konten sudah diketahui, langkah terakhirnya adalah dengan membandingkan Performa pada setiap Kategori konten. Hal ini bertujuan agar mengetahui mana kategori konten yang paling Efektif untuk mencapai tujuan-tujuan yang telah ditetapkan. Dengan membandingkan Performa pada setiap konten dari setiap kategori, anda pun akan bisa menentukan sebuah strategi konten yang lebih Efektif pada masa yang akan datang.
Melakukan sebuah Analysis Content Pillar pada Platform Media Sosial adalah langkah yang sangat penting untuk bisa mengelola dan meningkatkan konten and secara Efektif. Dengan salah satu strategi yang tepat, anda dapat meningkatkan sebuah Engagement dan memperkuat Brand anda.
Jika anda sedang bingung dan sangat membutuhkan bantuan untuk bisa meningkatkan sebuah Performa Analitik pada akun atau Brand anda, Buzzermilenial.com dapat membantu anda dalam meningkatkan Performa pada akun anda untuk bisa mencapai hasil yang Optimal dan menuju kesuksesan pada Platform Media Sosial.
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