Walaupun kepopulerannya ini sudah menurun. Namun, Facebook ini masih bisa dimanfaatkan pada Brand untuk bisa memperluas sebuah Awareness. Agar bisa memperluas sebuah jangkauan dan meningkatkan suatu Eksposur, sangat penting sekali bagi anda untuk melakukan Facebook Kompetitor Analisis agar mengetahui sebuah posisi anda saat ini.
Cara Menganalisis Kompetitor di Facebook
Langkah-langkah berikut ini merupakan cara yang sangat praktis bagi anda dalam menganalisis Kompetitor di Facebook. Apabila anda menganalisis secara detail maka anda pun akan dapat menemukan Insight menarik yang bermanfaat.
1. Analisis Halaman Facebook
Hal yang perlu diperhatikan dalam menganalisis Kompetitor di Facebook pertama kali adalah Analisis Halaman Facebook. Pada tahap ini metrik yang digunakan adalah Page Likes dan Page Followers.
Mungkin sebagian anda akan bingung mengenai perbedaan keduanya. Page Likes ini menunjukkan jumlah total akun yang sekadar menyukai halaman tetapi mereka tidak selalu menerima update konten terbaru dari anda. Sementara itu, Page Followers adalah jumlah akun yang secara aktif memilih untuk mengikuti dan menerima pembaruan atau konten yang anda bagikan di halaman bisnis anda di Facebook.
2. Analisis Postingan Facebook
Tidak hanya analisis halaman Facebook saja, anda juga perlu melihat performa pada postingan mereka. Berikut inilah rincian tersebut:
- Reach
Jumlah Total Orang yang melihat konten anda. Ini mencakup baik Pengikut maupun non-pengikut halaman anda. - Engagement
Jumlah interaksi para audiens dengan postingan anda bagikan. Seperti, Likes, Komentar dan bagikan. - Impression
Frekuensi konten anda ditampilkan di layar audiens, termasuk juga pengulangan oleh satu orang. - Video Views
Jumlah Total tayangan konten atau video anda. - Shares
Frekuensi konten anda dibagikan oleh para audiens. - Comments
Jumlah komentar yang terdapat pada postingan anda. - Likes
Jumlah total suka yang diberikan oleh para audiens pada postingan anda.
Perlu diperhatikan juga frekuensi postingan kompetitor, format konten yang sering mereka gunakan, topik yang mereka bawakan, serta visual yang mereka gunakan dalam branding.
3. Meninjau Ulang
Sekarang setelah anda mengetahui tentang menganalisis data dengan benar, tinjaulah kembali data yang anda peroleh. Anda bisa menggunakan pertanyaan-pertanyaan berikut ini sebagai sebuah panduan dalam interpretasi menganalisis kompetitor di Facebook:
- Konten seperti apa yang audiens sukai? apakah konten tersebut bersifat informatif, inspiratif atau hiburan yang lebih disukai?
- Format Postingan seperti apa yang paling banyak mendatangkan Reach atau Engagement?
- Siapa saja yang paling sering berinteraksi dengan mereka?
- Bagaimana cara merespons mayoritas audiensnya?
4. Menyusun salah satu Strategi
Ketertarikan audiens pada setiap akun Facebook ini pastinya akan berbeda-beda sehingga yang berhasil untuk kompetitor belum tentu akan berhasil pula untuk bisnis anda. Oleh karena itu pilihlah kembali langkah strategi kompetitor yang sekiranya sesuai dengan tujuan dan minat para audiens anda.
untuk bisa Menganalisis kompetitor di Facebook ini juga ada beberapa langkah yang sangat penting agar bisa menyusun salah satu strategi yang unggul.
Jika kamu menginginkan hasil yang lebih Optimal, Buzzermilenial.com dapat membantu anda untuk meningkatkan Visiblity dan Engagement bisnis anda dengan lebih cepat dan efektif. Kami akan mendorong Brand anda tampil lebih menonjol di antara kompetitor-kompetitor lainnya dengan salah satu strategi yang terukur yang tentunya tepat sasaran.
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